Areas of Expertise:
Business & the Labor Force - Marketing and strategy.
Other - Consumer research, intergenerational dynamics, corporate governance, women in the boardroom.
Marsha Everton is a Corporate Director and Advisor with an emphasis on strategy development and marketing for consumer-focused organizations. She consults on a range of strategy and governance issues, building on her in-depth experience with family-owned and majority shareholder businesses. Ms. Everton is a leading expert on the Millen-nial and Baby Boom generations, with research-based insights into the emerging intergenerational dynamics. As a Principal in The AIMsights Group, she helps businesses get smart about the two generations that are driving sales, leveraging analysis and insights to reach their target markets, build awareness, and gain competitive advantage. Prior to AIMsights, she worked for more than 20 years for The Pfaltzgraff Co. and Corning Glass Works. Ms. Everton is a member of the National Association of Corporate Directors, with recognition as a NACD Board Lead-ership Fellow, and a member of the Committee of 200, an invitation-only organization of the world’s most successful women entrepreneurs and corporate leaders. Her degrees include a BS in Applied Biology from Georgia Institute of Technology and an MBA from Stanford University.