Image 9/12: The Native Market on Palace Avenue
The Native Market on Palace Avenue, Sheldon Parsons and Dolores Perrault in foreground 1934 Photo by T. Harmon Parkhurst
Located in downtown Santa Fe, the shop was a cooperative in which the craftsmen demonstrated their skills and assisted in running the shop. This innovation encouraged tourists to visit the shop to buy New Mexico art, and to watch it being made. Many artisans at work today in the traditional crafts are the descendants of these craftsmen. The Native Market was a huge success, and was featured in articles appearing in Vogue and other stylish magazines as an example of Santa Fe’s exotic charm. Over 200 families were supported by the shop.